The Best Solutions for Digital Marketing in Easy Ways
Online marketing is a very dynamic and rapidly developing area. Properly designed online marketing is
very effective and brings measurable results. For more and more companies, online marketing is the main
marketing tool digital marketing agency. We enjoy online marketing; we constantly monitor new trends and developments in this
area. The priority is to provide you with clear information, help you orient yourself in the possibilities of
online marketing and find a suitable solution for your presentation on the digital marketing.
What does SEO stand for?
There are 3 letters, which nowadays move the whole internet marketing. SEO (Search Engine
Optimization) is a designation of a methodology describing the creation and modification of pages in
order to improve the search-ability of the pages for web search engines and thus improve the position in
the so-called organic search.
If we want to find certain information on the Internet, we enter a search query into the search engine
(Google, List, etc.). The selected search engine then crawls the indexed pages and searches for the best
match for the given term. It will then offer you a list of search results to choose from. This is a very
complex algorithm that takes into account hundreds of aspects when searching for the best match, such as
the percentage of the word on the page, in what context and where the word is located, what the old pages
are, but also where we search or is our search history and many more.
To successfully optimize a site for search engines, it is essential to understand the mechanism by which
search engines work. Some factors directly influencing the placement of stands in search results are now
relatively well known, while others still keep search engines under wraps and we know much less about
their exact functioning. However, if we follow the basic principles and keep in mind how crawlers
understand our site, we are able to target our placement in search results. SEO is always a long way to go
and however its benefits are considerable and long lasting.
What does the term "Immediate Abandonment Rate" mean?
Website traffic and the behavior of the visitors on the website are very important information that would
be of great interest to us from the point of view of internet marketing. Google Analytics is a tool for
measuring traffic and evaluating the behavior of website visitors. This is a service that, in addition to the
number of incoming visitors, can also tell us a lot of partial information and reveal their behavior.
However, some numbers are very often perceived badly, or at least inaccurately. One such is the
Immediate Abandonment Rate.
Bounce Rate is a number that expresses the number of people who came to our site and left immediately.
But what is an immediate exit from Google? 10 seconds, 30, seconds, minute? Neither Google considers
an immediate abandonment of a visit that does not take place on the landing page or continues to the next
page of your site. It can happen that the visitor comes to your website, learns everything you need on the
landing page and leaves without having to click. Even so, Google Analytics will include it in the immediate